![]() While these types of interactions might seem insignificant, it’s these small exchanges that define the success of your sales process and help you build strong customer relationships in the long term. This means that every email you send, every call you make, and every comment you post on LinkedIn will bring you one step closer to engaging that prospect. emails, phone calls, social media, or even direct mail. Sales engagement is typically measured in time and touchpoints across different sales channels, e.g. This includes all the interaction opportunities that take place between you and your prospect during every step of the sales process from the initial awareness and decision making stages through to the final purchasing and aftercare stages. In a nutshell, sales engagement refers to the combination of all interactions between (the seller (your sales team) and the buyer (your prospect). That’s why sales engagement is crucial for all businesses. Let’s face it, these days, it takes more than one single email or website visit to convert (and retain) a lead. ![]() What sales engagement means (and why you should care)
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